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| | Industry News That You Can Use! |
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December 2008 Newsletter |
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In This Issue! | |
Save the Date! |
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 Trip Advisor Offers Glimpse into 2009 Trends
Hotels Offer Ditch-the-In-Laws Deal
Successful Email Marketing Is Right Under Your Nose
Don't Let Wrong Words Get in the Way of Good
Customer Experience
Should You Admit a Mistake?
Are Young Adults Really Brand-Resistant
Customers Speak Loudly And Carry A Big Click
New Motel 6 Room Design Includes No Carpet |
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The 2009 Governor’s Conference on Tourism will be held on May 5 & 6 at Waterville Valley Resort.
Program highlights include:
• An expanded supplier marketplace
• Marketing clinics
• Workshops
• Peer-to-Peer networking opportunities
• Regional and National keynote speakers on timely topics
• NH Division of Travel & Tourism Development’s preview of Marketing Initiatives for fiscal year 2010, which begins July 1
• Annual Meeting and presentation of NHTC Tourism Industry Awards
Each session is designed to help you maximize profitability by delivering practical marketing ideas and solutions. You will be assured of taking away information that you can put to use today to make a difference in your business tomorrow.
With an expanded Marketplace, it's a perfect one-stop opportunity to explore resources that can help develop and implement your marketing plan. And if you haven't been to Waterville Valley lately, you will be surprised and inspired by what a group of resort owners, working together with a strong, coordinated marketing program has done to
improve their bottom lines! Details will be available on our website in January. |
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| Trip Advisor Offers Glimpse into 2009 Trends |
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TripAdvisor(R), the world's largest travel community, recently announced the results of its annual travel trends survey of more than 3,000 U .S. travelers. |
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| Hotels Offer Ditch-the-In-Laws Deal |
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Everyone loves their in laws (really, honey, I do). Dinner with them? Cool. Picnics? Even better. Holidays? I'm so down with that. But staying with them, like at their house, under their roof, 24-7? Yes, Mr. and Mrs. America, you are not alone. According to a new survey by Hotel Indigo, 36 percent of Americans would rather stay in a hotel than with family and a whopping 97 percent would prefer to avoid camping out with the in-laws. So, Indigo is offering an Escape the In-Laws package through January 14. |
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| Successful Email Marketing is Right Under Your Nose |
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 If you believe that you know everything there is to know about email marketing, then you also probably believe Al Gore invented the Internet. Here are six strategies that marketers can immediately adopt by using existing online customer information to create highly successful email campaigns. |
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Don't Let Wrong Words Get in the Way of
Good Customer Experience |
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If you’re looking to take your team to even higher levels of guest service excellence, here are some examples of words and phrases to better-convey the spirit of hospitality for you to review in your next training meeting. |
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| Should You Admit a Mistake? |
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Customers Speak Loudly AND
Carry A Big Click |
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 In general, does it help or hinder a career to admit mistakes and take the blame? Should you fess up -- or deny, deny, deny? There is no easy answer to these questions, experts say. It all depends on a number of factors: |
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 Do you know what's being said about your brand online? Chances are, your prospects certainly do. According to Forrester Research, 19% of all U.S. online adults can be classified as "critics." Considering that approximately 7 in 10 adult Americans (or roughly 141 million people) now use the Internet, that means about 27 million people are creating some of the most influential content online. Just how influential is it? Read on.
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| Are Young Adults Really Brand-Resistant |
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The 18-to-24-year-old set is famously media-drenched, with high Internet and mobile phone usage. However, these young adults are not solidly opposed to brands themselves, and are willing to spread the word about the ones they like. That is one of the findings of a recently released “Young Adults Revealed” study. |
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Become a NH Travel Council
Member Today! |
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| New Motel 6 Room Design Includes No Carpet |
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 Motel 6, known for offering a clean, comfortable room for the lowest price of any national chain, is saying “sayonara” to carpet and “hello” to a clean, green, wood-effect laminate flooring made of 80% pre-consumer recycled material, including an inner wood core comprised of oak and cherry wood chips that would otherwise be burned or thrown into a landfill. Read on >>>
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Do You Have Some News?! |
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We welcome submissions that would be of statewide interest, or articles that you would like to share that address trends, forecasts, marketing tips, etc. that pertain to the various segments of our industry. Many thanks to Jayne O’Connor of White Mountains Attractions Association for her continued help with submissions. If you have news that we can use, please send information for consideration to Susan Logan, Editor of this newsletter: susan@nhtourismnetwork.com |
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Pass Us On |
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If you have an industry friend or company colleague who might enjoy or benefit from our newsletters, please feel free to pass us along! The New Hampshire Travel Council is dedicated to providing marketing education and information to our industry, and we hope that you will help us to spread the word. Just ask them to click on our “Join Our Mailing List”  link.
Thanks - and on behalf of the Board of Directors and Volunteers at the NH Travel Council, we wish you a happy, healthy, and safe Holiday Season!
Susan Logan, Editor
News You Can Use!
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