Should Your Company Have a Social Media Policy?

Companies are realizing that people are talking about them whether they like it or not. As a result, they’re deciding whether they should consider having a social media presence, and hence, a policy. A social media policy outlines for employees the corporate guidelines or principles of communicating in the online world.

Social media is quickly moving from an emerging form of communication to the mainstream. So, just like in the old days when companies had to figure out how to deal with email, now they have to figure out how to deal with Facebook and all other new media venues. Let’s talk about the Five Ws to adopting a social media policy.

The October 2009 travelhorizons™ survey, co-authored by Ypartnership and the U.S. Travel Association, included several questions on this subject in order to gauge the potential impact of an extensive outbreak on the travel intentions of Americans. The results suggest the impact could be significant.

Every deal has a natural order of events, but that order differs according to the individual customer.  Here are six key questions that, when answered, tell you exactly where you should be putting your selling energy:

A person’s business success has far less to do with one great decision than it does with sound day-to-day habits. “Most people think that there is some silver bullet to being great,” says Pam Bilbrey, co-author with Brian Jones of the new book, Ordinary Greatness. “Greatness is really about doing the ordinary, everyday things consistently well.” Here are a dozen habits to practice in your business (and personal) life.