Industry News That You Can Use!     February 2009 Newsletter  
  In This Issue!  

Nominations Sought

   dot Marketing to Succeed in Difficult Times
 dot Net-iquette
 dot 12 Ways to Step Up Your Business
 dot Top 10 Labor Violations   
 dot 14 Ways to Keep the Loyalty in Tough Times
 dot 5 Important Steps to Maximize Online Sales
 dot F&B: How to Build Midweek Evening Trade
 dot From the Dorm to the Norm: Social Media Mainstreams
 dot Economic Downturn Drives New Travel Trends
 dot Marketing to Generation Y:
     What You Can't Afford Not to Know
   

Since 1981, the New Hampshire Travel Council has recognized and acknowledged those individuals and businesses in the travel and tourism industry that have shown dedication and excellence. Sponsored annually by the Travel Council, the awards program publicly recognizes and honors businesses and individuals for their significant impact on New Hampshire's travel and tourism industry. The NHTC invites you to nominate your co-worker or business. There are six different award categories:

1. Dick Hamilton Lifetime
Achievement Award
2. Mildred Beach Travel
Person of the Year Award
3. Media Award
4. Business Excellence Award
5. Advertising and Public Relations Award
6. Sustainable Business Award

For an explanation of the awards and nomination process, please visit our website. All nominations must be received by Wednesday, April 1, 2009. For further information, please email Maryanne Adams or call her at 603-271-6963.


Rusty McLear received 2008 Travel Person of the Year Award from Governor Lynch.

 
       
       
        
       
       
       
       
       
       
 Marketing to Succeed in Difficult Times      
 

Here are six strategic drivers of the marketing programs you are likely to find in more successful hotels.  These are what will help them outperform their competitors during this recession and beyond.

     
       
       

 Net-iquette

     
  Here are some tips to keep in mind when minding your online manners.      
       
 12 Ways to Step Up Your Business       
 

From identifying what customers want to networking, here are 12 actions to step up business this year. The ideas include being proactive with strategies, setting the business apart from the competition and learning new technology.

     
       
       
 Top 10 Labor Violations      
  We all look forward to those unannounced visits by the NH Labor Department, right? Not!  Here are the most common violations cited in inspectors’ reports.       
       
       
 14 Ways to Keep the Loyalty When Times Are Tough      
 

Start increasing your client loyalty today, without spending a dime.

     
       

 5 Important Steps to Maximize Online Sales

     
  With the economy threatening to take a toll on e-commerce, retailers should consider five basic steps for getting the most out of their e-tailing Web sites….      
       
       

 

     

 F&B: How to Build Midweek Evening Trade

     
  Boosting quiet mid-week nights will need new thinking (and effort), not a repetition of the 'old' methods that worked in prosperous times.      
     
Save the Date - May 5 & 6, 2009
Register before April 28th & SAVE!
 
       

 From the Dorm to the Norm: Social Media Mainstreams

   
  Social media is not the exclusive domain of the young. Research shows when it comes to user-generated content, age isn't a boundary.      
       
 Economic Downturn Drives New Travel Trends      
 

Second and third tier cities are becoming more popular, families are choosing to visit our National Parks rather than take a 2-week European vacation, Girlfriend Get-aways continue to be popular, but women are tightening their belts a bit.  Read on >

     
       
       
       
 Marketing to Generation Y: What You Need to Know        
 

Approximately 70 million Baby Boomers (born between 1945-1965) are expected to retire by the year 2012 while 72 million Generation Y (born between 1977-1990) will fill their roles.  In order to know how to reach Generation Y as consumers, you must start by understanding their values and what really makes them tick.

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  Do You Have Some News?!  
 
We welcome submissions that would be of statewide interest, or articles that you would like to share that address trends, forecasts, marketing tips, etc. that pertain to the various segments of our industry. If you have news that we can use, please send information for consideration to Susan Logan, Editor of this newsletter: susan@nhtourismnetwork.com
 
   
  Pass Us On        
 

If you have an industry friend or company colleague who might enjoy or benefit from our newsletters, please feel free to pass us along! The New Hampshire Travel Council is dedicated to providing marketing education and information to our industry, and we hope that you will help us to spread the word. Just ask them to click on our “Join Our Mailing List” link.

Susan Logan, Editor
News You Can Use!

 
   
     
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