Summertime in New Hampshire!
  Industry News That You Can Use!     July 2009 Newsletter  
  In This Issue!  

6 Lessons From the Best Marketing Campaign Ever
   dot What's the Best Time to Cold Call?
 dot Meeting Planners Pressured by Management,
    Customers and Members
 dot Team Builder or Time Waster
 dot Restaurants Burned by Deep Discounts
 dot Five Alternatives to Discounting Prices
 dot 5 Ways to Improve and Track Return on Investment
    from Twitter
 dot 5 Ways to Ease the Pain of Layoffs
 dot Sales Managers: A Field Guide
 dot Business Etiquette Quiz   
 dot Have You Tried These Interview Tips?
    

Last month an unlikely underdog stunned the marketing world at the International Cannes Advertising Festival. At the show, a single marketing campaign took home an award in three categories simultaneously - direct, cyber and PR - something that had never happened before in the 50+ year history of the show.

Contrary to what you might expect, the unanimous winner of this unprecedented victory was not a Fortune500 brand with an advertising budget of millions, but a small tourism board promoting a little known island off the Great Barrier Reef.

A big part of the reason for the amazing success of this campaign was not what they were marketing, but how they used social media to do it. Here are some lessons that anyone trying to promote a product or service could use.

 
       
       
        
       
       
       
   

 

  
       
 What's the Best Time to Cold Call?      


What's the best time to cold call?Most sales reps make cold calls when they feel like it.  And that’s too bad, because scientific research reveals that timing may be even more important than technique when it comes to cold calling success.

      
       
    Five Alternatives to Discounting Prices
      The issue of whether or not to discount is becoming increasingly contentious as companies struggle to compete in an ever more strained market. Should revenue managers in the travel industry reduce prices to stimulate demand? What are the alternatives? And what damage could be done? EyeforTravel research has shown that this is a crucial issue facing revenue managers today.  
   

 

  
 Meeting Planners Pressured by Management,
    Customers and Members 		     
     
 

It’s good that meetings are being booked again, but it’s “bad that some of the contracted rates are sometimes as much as 75 percent higher than the published rates” for a given period of time, according to meeting planner guru Joan Eisenstodt . “This is a time when planners are feeling the pressure from management, customers and members to get lowered rates - - rates from those (already) contracted.”  Read on for more of what’s happening in the meetings industry these days.

      
       
     Five Ways to Improve and Track Return on Investment from Twitter
   
      TwitterOh wait, there is no investment!  There’s a reason why everyone is talking about Twitter. It works - really it does! Many businesses are skeptical about opening a Twitter account. Some think they don’t need it, some think it will add more work, and many just don’t know how to use it.  Here are five ways you can measure the effectiveness of Twitter for your business.  

 

      
       
 Team Builder or Time Waster?      
 

Team Builder or Time Waster?Five Signs Your Meeting Is Sapping Productivity
Anyone who has worked in an office environment knows that meetings are inevitable. And they also know that many of these gatherings seem to serve no purpose. Here are a few signs that your meeting could be a time waster -- and suggestions for how to correct that.

      
       
       
       
    Five Ways to Ease the Pain of Layoffs
      Handle cuts gracefully and your remaining team will respect you. Read more >  
       
    Sales Managers: A Field Guide
     

A Field Guide for Sales ManagersIf you’re going to have a successful sales career, you’ll need to learn how to deal with various species of Sales Managers.  Here is a list of the most common varieties, along with sufficient information to identify which of the breed is currently managing your team.

  
 Restaurants Burned by Deep Discounts      
 

Restaurants Burned by Deep Discounts
The deep discounts that restaurant chains have been offering to lure cash-strapped customers out of their kitchens are coming back to bite them.  Wall Street is bracing for news that price cuts not only ate into profits but failed to bring in as many customers as hoped.

      
       
       
       
       
    Business Etiquette Quiz
     

Test Your E.I. (Etiquette Intelligence). Are You a Gracious Go-Getter or the Office Oaf?

  
       
 News That You Can Use! Now Archived   Have You Tried These Interview Tips?
 

Past newsletters are now archived on www.nhtravelcouncil.com, both according to the month of publication, and also by subject: Behavior & Etiquette, Customer Service, Industry News, Legal Updates, Operations, Sales & Marketing, and Trends. If you’ve missed past issues, or just want to re-read an article, you can find them all on our website. And, as always, we welcome submissions that you think would be of interest to our industry. Thanks!

If you have news that we can use, please send information for consideration to Susan Logan, Editor of this newsletter: susan@nhtourismnetwork.com

Susan Logan, Editor
News You Can Use!

    Check out these interview tips from real job seekers around the country. Have you tried any of them?  
       
     
      Save the Date ... May 5 - 7, 2010
34th Annual New Hampshire
Governor's Conference on Tourism
Portsmouth Sheraton Harborside		  
       

 

      
     
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