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| | Industry News That You Can Use! |
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September 2009 Newsletter |
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In This Issue! | |
The Travel Council Needs YOU! |
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 Travel Is Growing Again!
6 Social Media Platforms at a Glance
Your Employees As Your Advocates
How Do You Make Your Customers Feel?
How to S.A.V.E. Customer Service
New Customer Service Training Program
Hotel Occupancy Seen Higher, on Discounts
Vermont Couple Finds Recipe for Success
In the Hot Seat: Seven Interview Tips
Three Levels of Persuasive Conversations
How to Get a Grip on Stress in a Stressful Economy
Microsoft Updates Bing
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If you’re not already a member of the New Hampshire Travel Council, please consider joining today. For more than 30 years, the Council has played an important role in Concord by actively encouraging state policies favorable to travel and tourism, and helping to foster a healthy travel industry in our state.
The Council also sponsors the Governor’s Conference on Tourism every spring and offers reduced rates for Council members. If you haven’t been to this conference in a few years, you will be wowed with the impressive list of national speakers that your membership dollars help to underwrite.
And, after a complete overhaul two years ago, membership dues are more affordable than ever: just $150 for businesses with 1-75 employees; $300 for up to 120 employees, and a dues’ cap of $500 for all others.
For more information on joining the NH Travel Council and for a full list of membership benefits, please click here. A strong Travel Council, able to provide marketing, education, advocacy, and information to help you grow your business, is only possible with your support! |
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| Travel Is Growing Again! |
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 For some time now, we have all been awaiting stop signs for a travel industry in freefall.
Based on recent analysis by Piper Jaffray and Citibank, it can now be said that perhaps travel – and more specifically, leisure travel – may be bottoming out.
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| 6 Social Media Platforms at a Glance |
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 To say that social media marketing is a hot topic is a mild understatement. Unfortunately, far too many corporate marketers are making mistakes in their first forays, and errors can be extremely costly. The following guide provides insights into developing successful social media strategies based on a clear understanding of social platform technology, users, opportunities, and challenges.
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Hotel Occupancy Seen Higher, on Discounts |
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Hotel occupancy will likely gain strength in late 2009 and 2010, but profit will remain elusive as hotels continue to use heavily discounted rates to draw in more travelers, according to a revised U.S. lodging forecast due out this week from PricewaterhouseCoopers. |
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Vermont Couple Finds Recipe for Success |
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 Michael Kloeti and his wife Laura moved from fast-paced restaurant jobs in New York City to Vermont 7 years ago to raise a family. They started Michael's on the Hill in Waterbury Center with the goal of keeping it local and organic, and their work is getting national recognition.
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| Your Employees As Your Advocates |
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Many small businesses don't need a big marketing budget in the traditional sense. Quite often, they have everything they need already in the form of their most valuable resource - their employees. Treat them well and give them incentive and they'll come through for you time and time again. |
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| How Do You Make Your Customers Feel? |
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You know the feeling. You experience something so amazing, that you can’t help but tell someone about it. Pause for a second, and recall when you last felt that way about a customer experience you had. Every member of your organization MUST ask these questions each day. |
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In the Hot Seat: Seven Interview Tips |
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The time and effort you put into crafting your cover letter and résumé have finally paid off -- you've been asked to interview with a company you've been pursuing for months. But you only have a few days to prepare for this brief but monumental meeting. Read on >
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How to S.A.V.E. Customer Service |
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 First, a company has to see the value in providing customer service. Not all do. Some companies clearly have determined that their “value quotient” is price and that the cost of providing better customer service does not provide an economic return. For those of you who do know the value of customer service, here are some tips on how to S.A.V.E. an angry customer
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Three Levels of Persuasive Conversations |
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Why does everyone think the best salesperson is always the best "talker?" It's as if that is the only skill needed to be a good salesperson. The most successful salespeople this author has met were not the best talkers at all. They held a much more valuable selling skill: persuasive questioning. When you want to persuade another person toward a certain action, many methods can be utilized. |
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| New Customer Service Training Program |
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Delivering exceptional customer service is more challenging and critical than ever before. NHTI in Concord is offering a new Customer Service Certificate program designed to develop effective communication techniques and improve interpersonal skills for frontline service providers and anyone who works directly with customers. Classes will be held on Tuesday, September 29th through October 27th. For more information, please click here. |
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How to Get a Grip on Stress in a Stressful Economy |
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 If you haven’t lost your job, you worry that you will. And while you wait, you’ve seen your workload increase, your downtime vanish, and your duties expand beyond your expertise (and any conceivable 40-hour week). Stop and take a few deep breaths. In, out. OK? Now read this. You’ll feel better.
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| News That You Can Use! Now Archived |
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Past newsletters are now archived on www.nhtravelcouncil.com, both according to the month of publication, and also by subject: Behavior & Etiquette, Customer Service, Industry News, Legal Updates, Operations, Sales & Marketing, and Trends. If you’ve missed past issues, or just want to re-read an article, you can find them all on our website. And, as always, we welcome submissions that you think would be of interest to our industry. Thanks!
If you have news that we can use, please send information for consideration to Susan Logan, Editor of this newsletter: susan@nhtourismnetwork.com
 Best wishes for a great Fall Foliage season!
Susan Logan, Editor
News You Can Use!
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Microsoft Updates Bing |
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Microsoft, armed with its Bing search engine, is stepping up  its assault on Google with the introduction of a unique beta search and shopping tool called Visual Search. The Visual Search feature offers an alternative to lists of blue links that are often delivered by search engines. |
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Save the Date: May 5 - 7, 2010 |
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34th Annual New Hampshire
Governor's Conference on Tourism
Portsmouth Sheraton Harborside |
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To become a member today click here. | | | Click to Return Home | |
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