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January 2012 Newsletter |
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In This Issue! | |
5 Tips for Managing Seasonal Employees |
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 5 Internet Marketing Trends for Small Businesses in 2012
New Form 1099-K Required for Small Businesses
The 6 Best Words in Customer Service
7 Things Every Employee Must Know About Marketing
5 Tips to Maintain Restaurant Food Safety
How Not to Have Your Emails Misunderstood
13 Serious Website-Design Don'ts
5 Tips for Managing Seasonal Employees
Gourmet Marshmallows Taking NYC by Storm
What Google's New Search Feature
Means for Your Business
10 Creative Ways to Use QR Codes for Marketing
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Seasonal employees can help keep your small business humming along during some of the busiest days of the year. But seasonal and full-time staffers don’t always integrate seamlessly. Here are five tips for managing seasonal employees and avoiding personnel problems.: |
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Gourmet Marshmallows Taking NYC by Storm |
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 Gourmet marshmallows are being called "the new cupcake," and bakeries across the city are finding new fans for sweet treats flavored with a wide variety of fruits and spices including cinnamon, strawberry basil and chocolate rosemary. |
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| 5 Internet Marketing Trends for Small Businesses in 2012 |
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 While you’re putting the finishing touches on your action plan for 2012, let’s dig into some of the hot Internet trends for small businesses to watch over the next 12 months. After all, you want to kick off the New Year on the right foot, don’t you?
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What Google's New Search Feature Means for
Your Business |
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Last week Google realigned its
search results to officially add a feature that many had witnessed
leaking into search results.The new
functionality, informally termed “Search Plus,” is potentially as important as
the switch to Universal Search a few years ago. |
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New Form 1099-K Required for Small Businesses |
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It's January, and time to get your 2011 1099 forms and instructions in order. This year, though, there's a new player in town: The new Form 1099-K. The new form may increase confusion about 1099 forms and instructions. So here are some Frequently Asked Questions to help clarify what's required. |
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10 Creative Ways to Use QR Codes for Marketing |
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 What can marketers do to take customers out of their comfort zones and try something new? The ability to access information won’t drive customers to a product’s site unless there’s a reason for them to do so. Here are some of the most creative, fun and interesting examples of QR code marketing that show QR codes have the potential to enrich the product experience and offer the customer real value. |
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| The 6 Best Words in Customer Service |
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 It is possible for a customer to
have a positive feeling about a company even if she doesn't get what she wants.
And that is where words make a big difference. Here are six active, enthusiastic, mood-altering, wonderfully
human words that will dramatically change the way customers react to your
conversations, e-mails and text chats. They are ridiculously simple, yet potent
tweaks to the normally gray, predictably mundane language of customer service. |
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13 Serious Website-Design Don'ts |
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We all know a bad website when we see one, but what exactly makes it so, and how can you avoid making the same mistakes? |
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| 7 Things Every Employee Must Know About Marketing |
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Most companies invest in employee handbooks. These valuable resources detail rules, regulations, mission statements, policies and expected conduct. But they often ignore what might be the most important company knowledge—marketing. Here are the seven things to work into training your staff in marketing. |
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| 5 Tips to Maintain Restaurant Food Safety |
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 A lot of time goes into every food-safety program — and rightly so — but it doesn’t mean there aren’t some great products out there that can make any program more effective.
Here’s a short list of easy ways to make food safety safer. |
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Save the Date |
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36TH Annual Governor's Conference
April 11 - 13, 2012
Radisson - Manchester, NH
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How Not to Have Your Emails Misunderstood |
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Brevity is a key part of e-mail etiquette, and one way to achieve the proper mindset is to respond to messages as if you were Robert De Niro, Ross McCammon writes. "You will find that your e-mail responses will involve messages like 'Sure' and 'Great' and 'Yes' and 'No' and 'Perfect' and 'Come on' and 'Sorry,'" he writes > |
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To become a member today click here. |
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Now that the calendar has flipped over to 2012, it’s time to make plans to attend this year’s Governor’s Conference on Tourism, which is less than three months away!
Highlights include Keynote Speaker Cheryl M. Hargrove, Former Associate Director of National Geographic’s Center for Sustainable Destinations; an opening reception at the Manchester-Boston Regional Airport; a tour of and breakout sessions at the Currier Museum of Art; panel discussions; the annual update from the Division of Travel & Tourism Development; an evening performance of Chicago at the Palace Theatre, and more. Details will be available shortly on NHTravelCouncil.com.
As always at News You Can Use, we welcome submissions that would be of statewide interest, or articles that you would like to share that address trends, forecasts, marketing tips, etc. that pertain to the various segments of our industry. If you have news that we can use, please send information for consideration to news@nhtravelcouncil.com.
Hope your New Year is off to a great start!
Susan Logan, Editor
News You Can Use!
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